Wondering how to increase your Google ad success but not wanting to throw hundreds of dollars into increasing ad reach and engagement? Here are five comprehensive ways to effectively increase your ad success without breaking your bank!
1. Set A Clear Goal
When setting up a campaign, begin by clearly defining your ad objective. Each campaign begins by setting an overall goal that aligns with the main thing you want to achieve from running this specific ad. Google gives you the goal options of increasing:
- Website traffic
- Product and brand consideration
- Brand reach
Select a goal that would make the campaign successful to you! For example, let’s say your campaign goal is to drive more people to visit your product or service website. Your campaign goal would be website traffic. By clearly defining your ad objective at the beginning, Google ad services will guide your business through goal specific, relevant, and recommended features to optimize your ad success.
2. Increase Quality Score
For every running ad, Google dishes a “Quality Score.” A Quality Score is ranked on a scale of one to 10 based upon the quality of your ads, keywords, and landing pages. Why does this score matter? Your Quality Score directly impacts your ad’s position on the search results page. In short, the higher the score, the better you rank and the better your chances of exposure.
Now that you are aware of the impact your Quality Score can have on the success of your ad, you are likely wondering how to increase this number. One of the most effective ways to increase your Quality Score is to improve your clickthrough rate (CTR). Your CTR is how likely someone is to click through your ad. To increase CTRs, you must look at the ad content and ask questions like:
- Does my ad feature a unique benefit of my product or service?
- Does the chosen ad text compel my target audience to the best of its ability?
- Does my ad have an attention-grabbing call to action?
Make your ad stand out by highlighting your product or service’s unique benefits and features. In addition, adding compelling calls to action such as “Buy, Order, Sell, Sign Up, Get a Quote, Find” can get your ad more clicks.
3. Use Long-Tail Keywords
One of the biggest keys to unlocking ad success can be found in long-tail keywords. Long-tail keywords are more specific than more commonly used keywords which in turn help them receive less search traffic. Contrary to what you may think, this is great for your business! Less search traffic means a higher chance for conversational value because there is less competition with fewer websites. For example, a keyword like “flower shop” won’t have as great of success in targeting potential customers in your neighborhood. Instead, a long-tail keyword like, “Tulip Flower Shop Folsom Sutter Street” will generate a more targeted audience. In addition, because of its specificity, visitors are more likely to buy your product or service because it is exactly what they are searching for. According to Google, “76% of people who conduct a local search on their smartphone visit a business within 24 hours.” Get more specific with your keywords to drive ad success!
4. Add Extensions
Adding an extension to your text-only ad can maximize its performance. Depending on your ad objective, Google will suggest various extensions such as a call button, links to various landing pages on your website, or location information. Adding extensions to your ad gives the ad a greater opportunity for visibility on a Google search results page covered in competing website ads. Extensions like a phone number or map directions allow easy ways of reaching your business and often increase overall business engagement. Add an extension to your ad to help it stand out and receive more traffic!
5. Specific Targeting
Your ad may be perfectly constructed with a clearly defined objective, a high-ranking Quality Score, compelling extensions, and high-ranking long-tail keywords, but what if you reach the wrong audience? Targeting ads is vital to an ad’s success. Your ad can reach people based upon:
- Who they are
- Their unique hobbies or interests
- What they are researching
- People who have previously interacted with your business through ads or websites
Google ad services allow you to narrow those who see your ad based upon these factors to boost campaign performance. In addition, you can also target audiences based on content targeting. Content targeting ranges from topics, placement, content keywords, and display expansion for search. Narrow your audience to reach those most likely to engage with your product or service.
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Have any questions? Allow us to help you! We work with clients in various industries and know the skills necessary to help each business crush its goals. With proven results, we know the process to take your business to the next level. Contact us today so we can help take your business to new heights!