Catching trends in your market may be one of the most beneficial marketing strategies when advancing your digital following. The trouble is knowing which trend to follow, leaving many guessing which is best for their business and which is here to stay.
Worry no more, we’re here to spill the beans. Our team of marketing Tytans have studied the data extensively and know just how to stay hip with the trends. From Facebook Badges to tagging strategy, these are the 7 social media trends to follow in 2022.
Instagram Badges are one of the top trending campaigns to raise capital for influencers and non-profit organizations. Badges are a relatively new feature on Instagram that allows followers to purchase “badges” that can be gifted to their favorite streamers during a Live.
Not every Instagram user is eligible to use the Badges feature. To qualify, an account must have 10,000+ followers and the admin must be over 18 years of age. We wouldn’t recommend Badges for corporation accounts unless they wish to hold a philanthropic fundraiser but this is a top trend for influencers and non-profits.
Instagram is known for its aesthetic photo streams and igniting influencer dreams. There’s always room to grow within the social media market. Instagram did just that with Instagram Reels. Originally made to compete with Tik Tok, Reels has taken off to provide a platform for all ages to share 15-second to minute-long videos of everything you can imagine (that fit within the guidelines, of course).
Users spanning from big businesses to hobby creators use this platform to share products, news, stories, and even thirst traps. The variety of content and users offers the perfect opportunity to reach a wider audience when showcasing a product.
Oh, Tik Tok. It’s a magical land where hours feel like mere minutes. With videos ranging up to 3 minutes in length, creators can share days in their life, stories, ancient history, and so much more. Users of all ages can enjoy this social network, making it one of the top places to market your products.
Trends move fast on Tik Tok due to the short videos and digital attention spans of its consumers. Keeping up with this platform requires a lot of time spent as a consumer to catch trends before they go out of style.
4. Youtube Shorts
Youtube is the granddaddy of all video sites. It may not have been the very first on the market, but it has set the trend of online video streaming since its debut in 2005. With over 1.5 BILLION users a month, Youtube is the place to get your message across.
When it comes to things that are short and sweet, Youtube Shorts brings the opportunity to post quick stories without the hours-long editing required for a regular Youtube video. This content hack makes Youtube Shorts a top trend to follow in 2022.
Can we hear a “Halleluja!” from all the marketers in the back? Instagram now allows every user to now includes links in their Stories. Yes, you read that right. No more follower limits blocking swipe-ups makes it so everyone can link directly in their Stories without the dreaded “Link In Bio!” sticker.
Newbs may be wondering why this is so important. The fewer steps it takes for a consumer to get to your website or page drastically increase conversion rates. Every extra step is a chance for the consumer to talk themselves out of a purchase.
Get those links out there and use the new Link Button feature!
6. Tagging Everything!
That’s right! Tag everything you can with whoever you can. If you have an Instagram post with a person in it or even another company’s product, tag their official accounts. Not only is this free exposure for them, it more times than not leads to more free exposure to your post as those tagged reshare. Not to mention how your post will show up in a search for that company!
Don’t be shy, tag everyone you can. Shoot your shot and you may just be surprised at who returns the favor.
Have you heard of Instagram Guides? This special IG feature was released last year in a response to the COVID-19 pandemic to help guide users through difficult times. It has since blown up and now allows everyone to create helpful guides.
We love this for 2022 as the world continues into its third calendar year of Coronavirus. Guide your consumers through tips and tricks of your product or even just as a reminder to take care of themselves. Humanity thrives when helping each other and Instagram Guides help make it easy.
The Final Scoop
The top trends in social media are always changing as the next big thing seems to come out every week. Don’t give up when it seems hard to keep up. Follow these 7 social media trends in 2022 and you’re bound to reach new heights.
Worried you might girl boss too close to the sun? Contact the professionals at Tytanium Ideas. We’ll help you get started.