What is Branding, Anyways?

What is branding? When you hear the word “rebrand,” what do you think of? Getting a new logo designed? Your logo is a huge part of your brand, but the branding process can go much more in-depth than a logo design.

We sat down with Tytanium’s Lead Designer, Justin Doyle, to get all your questions answered. Here’s what you’ll get when you work with Tytanium Ideas to develop a new brand, and what you can expect from the process.

What is Branding?
Answering Your Branding Questions

Q: What is branding?

There are three different aspects to branding.

Logo Design: We’ll present a few different logos for you to choose from, based on the strategy we create to meet your goals. Your logo will be responsive, meaning it will look great at any size.

Visual Identity: This is the visual impression your brand makes. It includes your logo, but also includes typography (the fonts you use), brand colors, icons, images, your voice and copy, and any other visual collateral.

Your Overall Brand Voice: Your overall branding isn’t just your logo and your visual identity, but the impression your brand makes on your target audience. This includes the way your customer service representatives and your sales team talk to clients, which helps to create a non-visual, emotional brand image.

At Tytanium, we can help rebrand your logo and your visual identity and brand voice. It’s up to you to take the final step and incorporate your new logo and visual identity with the way your company interacts with the public.

Q: What process do you go through with clients that need branding?

We start by setting a kickoff meeting to ask you a few questions. This lets us get a feel for who you are, and who your company is. Questions include:

  • What are your goals?
  • Why does your company exist?
  • What’s your story?
  • What problems do you solve for your customers?
  • Why should your customers trust you?
  • What brands do you look up to?
  • What characteristics describe you best?

From there, we move into the research and design phase. We’ll research your competitors and role models, and get a better feel for your style. The design process is creative, involving necessary trial and error. We create a brand board of your visual identity or a logo to represent your company, depending on the project.

Once this is done we’ll schedule a design meeting to present the final product to you. We’ll explain the strategy behind the choices we made, and you can give us any edits you have. Once those edits are made, we’ll be left with the finished product!

Q: What do you need from the client to get started?

To get started, we’ll need any existing files you have for your current brand, if applicable.

This includes fonts, images, and a vector file with your logo.

Having these files will let us be accurate and save time trying to track down any assets you’re already using, which in turn saves you money!

Q: How do I give you feedback on my branding?

The most helpful, productive feedback is clear feedback. Be specific about why you’re requesting the edits or sharing the comments that you are. (IE: Not “I don’t like it” but “I don’t like it because the colors aren’t vibrant.”) If you tell us why you do or don’t like something, we can work together to create a better brand for you.

Q: What branding project are you proudest of?

Our design team worked on a rebrand for Justified Performance, which entailed reshaping their visual identity. We recreated an existing logo with new fonts to match the identity of a new website we built for them. The site uses high-quality photos and a dark feel to give the site and the brand a cool, exciting vibe.

We do our best to ensure that your branding is a product you love, one your customer is excited about and connects with, and one our designers are proud of. Your branding is often the first impression you make on a potential customer, so let us help you put your best foot forward.