The media world is rapidly changing – is your business ready to change with it? Newspapers, periodicals, brochures, fliers, and other print media are a thing of the past. Over the past decade, a drastic switch has been made – more individuals are acquiring their information via online sources as opposed to from print media. The latest and greatest innovation, in technology and the web, that is impacting businesses is social media. Social media like Facebook, Twitter, Pinterest, etc. are the best resources to utilize when promoting your business, as well as the most user-friendly.
Today, over 27 million people have a Twitter account and 1 billion people worldwide have a Facebook account. Their extensive user bases make social media sites an excellent way to advertise for your business. Facebook business pages are increasingly becoming a second “home-page” and thus can be a fantastic way for businesses to reach, and quickly expand, their customer base. Operating and maintaining a social networking account, and utilizing their advertising opportunities for your business, is completely free and relatively easy. Money spent on marketing is greatly reduced because individual social media users can promote your business via their personal pages. Word-of-mouth advertising is one of the largest benefits of making the switch from old media sources to online media sources.
Another reason why utilizing online media is beneficial for your business is that the more information that your company has on a social platform, the easier it will be to find your company on those platforms.
Having an online presence is VITAL for a business’ survival in this modern, highly technological world. Through the aforementioned media outlets and others, your business will be able to make an easy transition from the old means of correspondence to the new way of reaching and socializing with existing and potential customers!
If you would like to have your social media presence reviewed for free, don’t hesitate to reach out to us today!