Have you ever followed a broken link, only to discover a laugh-out-loud funny 404 page? That’s a hidden page. Hidden pages are a crucial part of the user experience on your website.
When building websites, we ensure that these pages include on-brand, entertaining copy and a call to action that invites people to engage further with the site and the brand, so that the dead end of finding a broken link or submitting a form doesn’t mean the end of their experience on your side.
You can use your 404 to build your brand and create a fun, engaging experience for your users! For ideas on how you can use yours more effectively, check out our 10 best 404 pages.
Our 10 Best 404 Pages And How They Can Work For Your Site
#1: Share Your Company Culture
Our own 404 page was designed to share our unique company culture, by sharing our favorite out-of-context quotes from Tytanium team members.
#2: Put A Human Spin On What You Do
The 404 page for Wildwood Customs, a custom furniture builder, gives a human look at the team behind their beautiful designs, showing two of their team members playing with a pile of wood shavings. The effect is completed by a corny furniture pun and a button back to the home page.
#3: Use It To Generate Leads
The 404 page for Brookfields, a local restaurant serving classic American diner food, invites customers to view the restaurant’s menu.
#4: Make A Joke About Your Services
Legion AVS uses their 404 page to make a joke about their audio services, and makes it easy for lost users to return back to the home page.
#5: Make A Joke Tailored To Your Users
Finding a 404 page is frustrating, so relieve that feeling by making your user laugh! The Placer County Association of Realtors website makes a joke about real estate home tours designed to entertain their target user – real estate agents.
#6: Make A Fun Reference
Who doesn’t love a Mary Poppins reference? This one is an especially good fit for the sweeping company, Central Valley Sweeping.
#7: Really, Everybody Loves A Reference
Cooper Realty uses a different take on the pop culture reference, this time featuring an image of a home.
#8: Make An Inside Joke With Your User
The 404 page for Jose L. Bandala, DDS makes a crack about the one line no dental patient wants to hear, but most everyone has – “You’re bleeding because you didn’t floss.”
#9: Make That Terrible Pun That You’ve Always Wanted To
There’s no better place than the 404 page to break out a truly awful joke. 1-888-4-Abatement is an abatement company that offers asbestos removal services, and they want their site to be as-best-os it can be. Ba-dum-chh.
#10: Feature Imagery Relevant To Your Brand
Premier Homes, a home builder, uses another quick quip on their 404, but the real star of this hidden page is the beautiful entryway to one of their homes.
Your website should be a complete, engaging experience for your users. You’re not just telling the story of your brand and how you can help your customers on your home and services pages, that narrative is woven throughout the site. So seemingly minor pages like 404s can’t be overlooked. You’ve seen our best 404 pages – how will you make users laugh with yours?
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