When it comes to your website or Facebook page consistency is a crucial element to gaining and keeping customers. It is essential that you keep all the information on your site current. Daily and weekly updates are ideal but monthly updates are okay too. If you haven’t updated the information on your site in more than a month, you could be losing more customers than you realize!
Outdated sites and pages that don’t have consistently updated information make it look like nothing has happened at your business in 20 years! If rates have changed at your location and they aren’t updated on your site you lose the confidence of your customer. If you have old events or old promotions listed, you might as well tell guests that you have no clue what’s going on around you! If, however, you have a site that contains current information and consistent updates about events and happenings you are telling the guest, “We care about our business, you, and your time.”
Managing and keeping a website or Facebook page consistent and current does take time, however, the rewards are huge! Not only will people gain a better sense of what your customer experience will be like but it can also help your searchability when people do an internet search for your products or services. Content on your site equals more information that can be found when people look for information during online searches.
Consistent content is key for both your website and Facebook page! Make sure you are unlocking your business’ full potential!
If you would like to have your social media presence reviewed for free, don’t hesitate to reach out to us today!