For business owners, staying on top of social media is crucial. Social media continues to change, with new features and trends that can affect how you’re seen online. Join us as we update you on the latest shifts and trends in social media to keep your marketing strategies up-to-date and effective.
What’s Trending in 2023
In the last eight months, we’ve seen trends come and go, but we’ve listed a few that appear to be here to stay for the long haul.
Original content is in, copied content is out – In 2022, hopping on every trend was a key strategy to grow on TikTok and Instagram. Now? Not so much. Trending audio isn’t the only thing that’ll make you popular. Brands are utilizing more original content in their overall social strategy to stand out. We’ve seen long-form and short-form content succeed, with the secret being this one thing: creating content that adds value and stands out.
Video production is pushed now more than ever – The average American watches 80 minutes of TikTok every day. With this in mind, it might be time to jump on the video content wagon. Creating videos allows your business to share its expertise differently — so take advantage of it!
The power of YouTube Shorts – Since 2022, YouTube Shorts has been making waves, pulling in a staggering 50 billion views per day — a 20 billion increase from 2022. The platform has been chosen by over 90% of video marketers as their preferred method of video promotion. The rise of short-form video content on platforms like TikTok and Instagram Reels paved the way for YouTube Shorts. This shift mirrors the evolving preferences of consumers, who now lean towards concise videos that pack essential information in a brief yet engaging manner. A study by Wyzowl revealed that a staggering 73% of consumers would rather watch a short video to familiarize themselves with a new product, service, or brand.
If you haven’t started using YouTube shorts for your business yet, here’s why you should:
• It’ll attract more viewers to your long-form content. YouTube Shorts serve as enticing previews, driving more viewers to explore your channel and watch your full videos.
• You’ll grow your subscriber count. A growing subscriber count not only reflects your channel’s popularity but also improves its algorithmic ranking, making your long-form content more discoverable.
• You can reach new demographics and diversify audiences. Short-form content appeals to a wider range of viewers, diversifying your audience and expanding your brand’s reach. By tailoring Shorts to various interests within your industry, you can attract a more diverse demographic, increasing engagement and brand impact.
• Early adopter advantage! Being an early adopter of YouTube Shorts positions your brand as a forward-thinking industry leader. Less competition in the Shorts format can give your business a competitive edge, leading to a growing audience and enhanced brand recognition.
Feeling a bit camera-shy or content-fatigued? Give us a call. We’re your go-to full-service digital marketing agency, standing by and excited to assist you in smashing your marketing goals!
Short-form videos are dominating the content scene, and YouTube, as the original video platform, isn’t missing out. With the launch of YouTube Shorts, they’ve hit the jackpot. Shorts are a hit because they’re perfect for our fast-paced lives – quick, engaging, and easy to share. Whether you’re a content creator or a viewer, these bite-sized videos offer a fresh and fun way to connect. So, if you’re not already on board with Shorts, it’s time to jump in and join the short-form video revolution on YouTube.
User-generated content – So, what is it? And why does it matter? Well, user-generated content (UGC) originates naturally from a brand’s followers or consumers and is later shared by the brand on its official accounts. It has become increasingly popular with brands. A study conducted in 2021 indicated that over 80% of consumers consider user-generated content to influence their buying choices significantly. Ultimately, authenticity is king. Many brands are shifting their focus from celebrities to influencers for advertising. This is because influencers offer genuine credibility, boost engagement, and present a more cost-effective option. Looking to add some user-generated content into the mix? We’ve got you covered!
Members-only content – Many companies have been transitioning towards creating members-only content, and this strategic shift is driven by a significant factor: the desire of brands to establish a more meaningful bond with their most loyal customers. This creates additional value between brands and their customers, causing more customers to want to join in so they don’t miss out.
LinkedIn has changed a little bit – While the platform has long upheld its reputation for professionalism (no room for funny pictures or personal anecdotes), users are revolutionizing it a bit with genuine engagement. Businesses are still flexing their expertise muscles, but now they’re infusing their unique personalities into the mix.
As users on all platforms increasingly prioritize authenticity, an opportunity is emerging to create deeper connections with customers.
SEO in your social media captions – Did you know that nearly half of Gen Z is ditching Google and turning to Instagram and TikTok for their searches? With users hungry for authentic content, it’s time to start sprinkling keywords into your posts for some turbocharged visibility!
Need Help with Your Marketing? Hire Us!
Don’t let these changes in social media catch you off guard – stay ahead of the curve and use the trends that work for your business! Also, we get it. There are a lot of changes going on in social media, and there will be more. That’s where we come in.
At Tytanium Ideas, we’re your dedicated marketing experts, ready to help you reach your marketing goals. If keeping up with these trends feels like a headache, let us do the heavy lifting. Our team is here to do the work so you can focus on what you do best. Reach out to us today, and we’ll help you grow your business on social media!