The first thing a potential job applicant will do is Google you. Potential clients will snoop around your Facebook and Twitter profiles. That’s why it’s so important that your social media profiles are on-brand and engaging – it’s the modern version of greeting a new customer when they walk through your front door! Our Inbound Marketing Consultants have years of experience helping our clients reach their social media marketing goals. Here are their tips to help you brush up your social strategy.
Five Of Our Best Social Media Marketing Tips
#1: Have A Clear Strategy
“Clear strategy! Setting goals before creating campaigns can be the key to success.” – Jessica Brooks
Knowing what your goals are and whether or not you’ve achieved them is crucial to having a great social media marketing strategy.
Pop over to the “insights” tab of your company’s Facebook page and look at your stats. How many page views do you have? How many people are you reaching? Which numbers matter the most to you? Knowing what numbers you’re trying to hit and how you’re going to do it is the core of a good social strategy.
#2: Don’t Give Up!
“Choose which social channels make sense for your goals and concentrate on rockin’ those. Stay active and engage with your audience, even if it starts out slow! Keep sharing what you would like to see on social, and it will resonate with people!” – Katie Cook
Social media marketing is a long-term strategy for generating leads, not a quick fix. It takes time to build up an audience.
#3: Know Who You’re Talking To
“Know your audience.” – Kellen Crow
Your social media audience should be composed of your ideal customer. You want to make sure you’re reaching the people that matter to your business, after all! Creating personas to get to know your audience is a great way to get started with this.
#4: Talk Like A Person
“Respect your audience. Communicate with your audience like a human would, not a robot! Many successful brands communicate with their audiences like there is one person talking to them, rather than a behemoth brand. Engaging with your audience on a personal level is a fantastic avenue for creating a healthy, trustworthy social media presence.” – Tanner Rosson
#5: Be Authentic
“Share who YOU are. Share your company culture and candid photos, not just curated content and sales pitches. Social media is about building relationships with people.” – Sam Stoddard
Some of our most popular social posts are about office life. Sharing who you are helps your audience connect with you as people and builds loyalty.
Your social media marketing strategy should be built around your company’s goals and unique voice. Getting your business on social can be a daunting task, but defining what goals are important to you can make it more approachable. Ready to revamp your social strategy? Get in touch!