Looking for a way to level up your social content while boosting engagement and furthering your brand personality? What if we told you this could be achieved with a simple keyboard click? Well, it can.
Emojis are the new secret weapon to sprucing up your social content while gaining an increase in exposure. Wondering how? 🤔 Let’s get into it!
What Are Emojis?
Let’s begin by defining what emojis are and where they originated. Emojis were first introduced in the 1990s by a Japanese marketing agency as a derivation of emoticons. Emoticons were simple keyboard characters combined to create expressions such as 🙂 🙁 :/ :*. Cute right?
While emoticons effectively portray messages that words otherwise could not express, they lack depth, realism, and variety.
As a result, emojis broke the internet and phone screens in the 90s as small images made up of pixels that displayed a vast array of faces, activities, and objects. These little guys have since gained mainstream popularity within the last decade. Apple’s release of their iOS 5 keyboard propelled their rise to fame, which included emojis. Since then, there are now 1,620 emojis included in the iOS keyboard, with new icons joining the mix every year.
Emojis In Marketing
Now that we’ve defined what emojis are, let’s learn how we can use them to our advantage in marketing. Incorporating emojis into your digital marketing posts can give the content an edge. According to a study by WordStream, using an emoji in a Facebook post can increase shares by 33% and interactions with your post by 57%. Using emojis in your social posts can boost engagement, convey what words cannot, and elevate your brand’s personality.
Emojis Can Boost Engagement
Emojis have been proven to boost engagement, increase click-through rates, and improve open rates. Their friendly and casual nature helps your posts stand out among boring all-text posts. Because of this, your chances of capturing your audience’s attention greatly increase.
Imagine you are scrolling through your phone, and you receive a notification from your favorite game application. This notification pops up across the top of your phone and reads, “Time to check in for the day!” Now imagine you receive this same notification, but it looks like this, “⚠️ Time to check in for the day ⚠️” Though both messages read the same, the second notification has an increased chance of catching your attention.
Check out these surprising statistics:
- One in five tweets now contains an emoji.
- Including emojis in email subject lines increases open and response rates.
- Push notifications, including emojis, saw an 85% increase in open rates and a 9% bump in conversions.
Better engage your audience through the use of emojis on all your digital media marketing platforms!
Emojis Can Convey Messages That Words Cannot
Emojis have the power to change the way a message is perceived completely. For example, let’s say you receive a message in the morning from a friend after agreeing to a cup of coffee the night prior. Last night, you both hung up the phone, eager to see each other, and greatly looked forward to that warm cup of deliciousness.
Her message in the morning reads, “I can’t wait.” You begin to question what she is trying to say. Is she even excited to meet for coffee anymore? Now imagine that same message is sent with an exclamation point, “I can’t wait!” A little better… but picture you are receiving that same text with an emoji, “I can’t wait 😊.”
The feelings you experienced from each of those messages are different. By simply adding an emoji, your content can persuade, excite, or intrigue its viewer. Adding an emoji can increase the context of your content.
Emojis Elevate Your Brand Personality
A brand cannot build itself independently. Without its consumers, a brand essentially has nothing. This is why companies must build a strong brand personality. One of the ways that this can be achieved is through the use of emojis throughout your content.
For example, let’s say you’re viewing a page for a wildlife conservation organization in Alaska. As your first time stumbling across this profile, you are struck by the beautiful photos on their Instagram. However, as you scan through the posts, you can’t help but be bored by all the text captions. If only the organization had broken up its text and added emojis related to the brand and its purpose! 🏔🌱🐻
Using emojis throughout your marketing can help add personality to your brand. In turn, this will help your brand to seem more relatable. Humanized brands are more likely to have loyal followers!
Need Help Taking Your Brand To The Next Level?
Yes, we know there is much to this marketing madness. If you are a business owner wanting to take your company to the next level, our team has the knowledge to take your brand to new heights! Our marketing, advertisement, and website development experts are extremely well-versed in all things marketing. Contact us today to see what we can do for you!