Do you know who the most powerful salesperson on your team is? You may not even be aware of this, but the most valuable, powerful, and energetic salesperson on your team is not even a person at all. It’s your website.
It’s at work non-stop, 24/7, 365 days a year, while you sleep, and even while you yourself are on vacation. Your website is your constant presence online, doling out valuable information about your business, providing first impressions, and telling your story.
Since June is website awareness month here at Tytanium Ideas, we wanted to give a nod to your website: the most and hardworking sales team member you may have!
Just like an actual human member of your sales team, your website cannot provide the best service to you and your company unless it is in good health, and has all the tools to do so.
The days of shouting your message to the masses and cold calls are winding down. A website can attract your perfect client using powerful inbound strategies, and when it is designed to convert visitors to clients, it can be incredibly effective.
So what does a good (healthy) website look like? The goal of your website should be to educate and enlighten visitors to the value of what your business has to offer. From there it should have a strategy to convert them into a lead and provide you with an opportunity to close a sale. Hopefully, you have created a happy customer who will share your amazingness with the rest of the world via the social networks we now have available to us today.
Strategy, Design, Content, CTA’s, and Social Media can all work together on your website to either create a wonderful experience that helps accomplish your goals. However, a poorly designed site can, in the worst-case scenario, hinder your business goals, hurt your brand, and by creating a frustrating user experience.
A healthy website should have:
- A clean design that is pleasing to the eye
- Brand cohesion
- Well written content that tells your story in a concise way
- Strategic content that entertains, educates and inspires
- Clear calls to action that lead viewers to take action toward converting into leads
- Integration with social platforms applicable to your business so delighted customers can share with their friends
A website is not a set-it-and-forget-it project. Technology changes every day, and as it evolves, so do user’s expectations of what a helpful, well-designed website should look like and do for us.
If it’s been a while since your website was designed, or maybe you just want some advice on how you can reach more potential customers, nurture more leads, and educate more of your existing clients, we would love to give you a free ‘website physical’, and we’ll grade the health of your website!
Talk to you soon!