Are you a Facebook page admin or manager and noticing a slight change of the Facebook Business Manager interface? Some Facebook accounts are already getting a sneak peak into the new Facebook Business Suite. Take a look at this comparison view. Can you see the difference between Facebook Business Manager and Business Suite?
Facebook Business Suite will be replacing Facebook Business Manager, but this transition is not in full effect yet. Like many Facebook changes, this one will take some time. There are still parts of the integration that have not taken place yet such as the integration of Ads Manager with Business Suite. Let’s take a deeper dive into what the Facebook Business Suite has to offer.
Facebook Business Suite New Features
The new Facebook Business Suite will help users manage their Facebook and Instagram accounts in one place. The goal is to make it easier for users to manage business accounts, reach new consumers, and analyze their ad campaigns with more detailed reporting.
This new Facebook feature will provide a new “Home View,” “Activity View,” and an updated “Insights View.” This update will also unify inboxes hosted by Facebook, making it easier to reply to all your Facebook and Instagram business messages in one place.
Additionally, you can also publish content and create ads directly in the Business Suite (once Ads Manager is fully integrated). The Facebook Business Suite will provide more details on your campaigns so you can analyze your reports with a closer look.
To keep reading more about the changes between Facebook Business Suite and Business Manager, click here.
If you are not loving the new Facebook Business Suite interface, you can still revert back to the Facebook Business Manager. To do so, navigate to your Business Suite, click “Give Feedback” in the bottom left sidebar, then click “Switch to Business Manager” and you’re done.
How Will Facebook Business Suite Affect My Page?
Facebook is always looking to improve the user experience, not deplenish it. The constant interface changes may be annoying to some, but at the end of the day, Facebook is trying to enhance your experience. This makes it easier to succeed and compete with other businesses on the Facebook platform.
At the end of the day, this change is not detrimental and you will still have access to the same tools (and new ones!) you have used in the past.
Any Questions? Talk with a Tytan!
All this Facebook talk might sound a little confusing, but Tytanium Ideas has Facebook experts with the answers to all your questions. Contact us today so we can start strategizing your Facebook marketing plan.